APRIL 21, 2016
The Musée du costume et du textile du Québec is undergoing a significant change as it becomes the Fashion Museum. This new identity, better suited to its mission, will help to rally the key actors of Montreal’s fashion scene around this unique, creative and dynamic institution.
By becoming the Fashion Museum, the institution acquires an identity that is better suited to its mission and its collections. Through its multiple activities, the Fashion Museum wishes to increase its collaborations with all who allow Quebec’s fashion industry to thrive, including fashion designers and schools of fashion and textiles. “The objective is to increase the national and international exposure of Quebec’s heritage and to build a solid community around the museum,” explains Joanne Watkins, director at the Fashion Museum. As the only institution of its kind in Quebec, the museum wishes to develop activities that will make it a laboratory for the diffusion of heritage and innovation.
“I think that this rare jewel is still too well hidden,” says renowned fashion designer and multidisciplinary creator Jean-Claude Poitras, who has been the museum’s president since 2014. “Admittedly, the museum is of small stature, but it is now about to come out and play in the big leagues. With the Fashion Museum, we shift between innovation and tradition.”